2018 Santos de Cartier WSSA0029
The first rule of writing a watch review anything is: know your audience. What does the reader want to know? What does he or she care about, what will keep them reading, and why will they keep reading? What are you providing for them? The great thing about having a site that nobody reads (to be fair to myself, it's -- at least partly -- because it doesn't exist yet) is that the audience is only one's self. And so one can concentrate on what you think you'd like to read (hard to separate that out from what you want to write sometimes) and then, not only will you like to read what's written here (so you'll at least have one returning customer), but if people ever do find this site and like what they read, then we'll have some people with some good taste all together :D. Today, hopefully, you want to know about the Santos de Cartier. There are plenty of articles and reviews from the usual suspects (and shout out to Stephen Pulvirent over at Hodinkee whose A ...